However, the post that garnered the most engagement happened to be one that captured the downside of the festival, which was the hectic means of transport to the event.Ī short TikTok video by content creator Averie Danielle Bishop discussing the “chaos” of Revolve Festival has nearly 3 million views and more than 300,000 likes. Meanwhile, TikTok had 520 posts about the event, with nearly 12 million engagements and more than 90 million video views. On Instagram, there were 4,800-plus posts with more than 13 million engagements and nearly 21.5 million video views.
Update your settings here to see it.Īccording to data from Traackr, an influencer marketing platform, the Revolve Festival accrued more than 5,000 posts from 700-plus influencers as of Monday morning, which resulted in more than 25 million engagements (in terms of likes, comments, shares and more) for the popular e-tailer. "Sorry Revolve, but I really hope you take into consideration everyone's safety and security next year.This content is not available due to your privacy preferences. "I didn't even get into the festival you guys, I waited in line for two hours." She went on to allege people were "pushing, shoving, fighting, yanking people in front of the buses, people standing in between buses while they were removing, just to get on these buses and get to Revolve Festival." Ultimately, she decided to leave the site entirely. "The only way you can get to Revolve Festival is if you take their specific shuttles into the ground," TikTok user Averie Bishop informed her 750,000 followers. Creator Hannah Kosh told Elle it was "everything described and more" and alleging that she "saw three people pass out in line" for a ride to the event. The issue, it seems, was in getting people to the site of the festival with a surplus of influencers and a distinct lack of buses. AND in an "Only in LA Moment: Coachella Edition: Security had crowds of influencers yelling how "important they were and why they deserved the first seat"- Joseph Kapsch April 17, 2022 "Alleged fights, screaming, everyone is dizzy." told that police are coming. The security team, however, didn't recognize enough of the influencers to be able to intervene: "I don't know who the fuck these people are," one is quoted as saying "I don't know who is actually important and who is lying or if any of them are important."Ĭoming to bring them to actual festival.
LA Magazine's executive editor Joseph Kapsch tweeted about influencers being "stranded in the dirt with no water, under the hot sun for hours, waiting for buses that aren't coming to bring them to the actual festival." Kapsch added that security workers at Revolve Festival had told him about "crowds of influencers yelling about 'how important they were and why they deserved the first seat'".
That's all well and good – it's arguably a more honest way to approach festivals in 2022 – but the social media reaction over the weekend has been a little less glamorous than expected with creators complaining of being unable to get to the site while othered were denied entry upon arrival. The invite-only event draws its crowd predominantly from influencer circles, creating a content-friendly environment that acts as much as marketing opportunity for the e-commerce brand as it does a music festival.